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Prices are often based on the size of each area (zone), number of subscribing Cable homes, and the available inventory on each network. Often, you can purchase overnight spots for as low as $5.00, or purchase into primetime for as low as $20.00 per spot. “Marquee” placements are another great choice during specific programs (i.e. during “Sports Center” on ESPN, “Top Chef” on Bravo, or “Anderson Cooper 360” on CNN). Marquee rates tend to be higher because of the limited available space and/or the number of advertising breaks during their 30-60 minute airtime.

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