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In June, Chico & the Gypsies rocked L.A. and at Ian Media, we were happy to receive the call to help with the TV marketing of this exciting, one-of-a-kind concert finally making their way to satisfy fans on the west coast.
Starlight Bowl Concert: Jean-Claude (Mounin) Vila of Chico & the Gypsies – photo: Debi Dodge
Chico & the Gypsies the French musical sensation famous for their effortless mixing of rumba catalana, flamenco, and Latin pop, and rock tunes were making their American (and in our case, Los Angeles debut).
Led by Chico Bouchikhi, one of the founders of the Gipsy Kings, this new energetic big band of masterful players were formed in 1992, and they cemented their place in the music world as Chico and the Gypsies.
Chico & the Gypsies front man Jahloul Bouchikhi greets fans during the L.A. debut concert – photo: Debi Dodge
Thanks to L.A. Concert Group, music lovers, and fans of the group were treated to an evening of authentic Rumba, Gypsy Flamenco mixed with Latin Pop favorites as Chico and band took the stage on Sunday, June 25, 2016, under the stars, at the Starlight Bowl in Burbank, California.
The night of the event was nothing short of magic with everyone up on their feet, dancing and cheering. Fans danced the night away. And in front of the stage, at the Starlight Bowl, there was an open area for doing just that. A great idea by the organizers to allow fans to get closer to the stars and have the space to dance and party.
Our mission at Ian Media was to help sell tickets for the concert by getting the attention of the Spanish speaking Cable TV viewers in Southern California. Of course once we realized which concert we are preparing a TV campaign for, our job became easier and exciting. Chico & the Gypsies! Done!
If you live in the greater Los Angeles area, chances are you saw the thirty seconds TV commercials on networks such as Galavision, ESPN Deportes and Fox Deportes (Fox en Español).
Chico & the Gypsies rock Los Angeles, under the stars at the Starlight Bowl, in Burbank CA – photo: Debi Dodge
Can you imagine the powerful, high-energy sound produced live, by such top musicians? Guitar and vocal harmonies created by this amazing band are the stuff of legends.
18 musicians took the stage for what Chico called a “Gypsy party” performing big hits from the Gypsy Kings days and their own hit songs: Baila Me, Bamboleo, Andalusia, Historia de un Amor, Volare, Djobi Djora, Ben Ben Maria, La Bohemia, , Pharaon, Don’t Let Me Be Misunderstood, Ya Rayah to name a few.
Language barriers were irrelevant. Music was what pierces through the hearts of these fans and made fans out of new disciples. The night’s music truly touched the soul.
Another group of talented musicians who caught the eyes and ears of the attendees was the California based Vahagni, a genre bending acoustic ensemble, with a sophisticated, jazz infused, flamenco sound (or is it the other way around?), peppered with other influences from what we simply know as world music. The band’s complex yet soulful sounds made an impression on the spectators, prompting visits to the table where CDs of the band were being sold.
We thank L.A. Concert Group for calling on us to do our small share in promoting the event and loved seeing these legendary artists perform such amazing songs.
CLICK HERE to plan your TV advertising campaign with us.
Mar06
Vartany Plastic Surgery
Vartany Plastic Surgery: Dr. Armen Vartany is an experienced Los Angeles plastic surgeon and certified by the prestigious American Board of Plastic Surgery as well as the American Board of Surgery. His technical skills and dedication to patients make him a respected professional both by colleagues and patients. Procedures performed by Dr. Vartany, include face lift, brow lift, eyelid surgery, rhinoplasty, body sculpting procedures such as: breast augmentation, breast reduction surgery, liposuction, and tummy tuck, to name a few. Dr. Vartany commissioned Ian media to handle all his TV advertising, and video production needs including videos for online and social media marketing.
Mar06
HGTV
HGTV: It’s the “home” experience, maximized, on Cable TV, and available on Dish Network, DirecTV, AT&T U-Verse, Verizon FiOS, Comcast, and more. Presenting how-to and home improvement shows, gardening, and remodeling ideas, and the always popular real estate shows, HGTV started its operation on December of 1994. Based in Knoxville, Tennessee, the channel sponsors the annual HGTV Dream Home giveaway.
From buying, selling homes, building to remodeling, decorating and landscaping, HGTV is the premier stop on Cable TV and the star-making machine for home décor and renovation personalities.
Notable HGTV stars are: David Bromstad (Design Star / Color Splash), Drew and Jonathan Scott (Brother vs. Brother), Nicole Curtis (Rehab Addict), Carter Oosterhouse (Carter Can / Red Hot, and Green), and Candice Olson (Devine Design), to name a few.
The network continues the voyeuristic approach with programs that feature fantasy, celebrity lifestyle and over-the-top home trends.
Fan favorite shows, HGTV Star, Income Property and Love It or List It return to the network with new episodes, as does House Hunters Renovation, the newest series in the iconic House Hunters and House Hunters International franchise.
HGTV’s lifestyle oriented sister networks are: Food Network, Travel Channel, DIY, The Cooking Channel and GAC-Great American Country.
Estimated Network Viewers:
As of August 2013, more than 98 million American households (86.01% of households with television) receive HGTV.
Base Demographics:
Adults: 18-49; Adults: 25-54; Women: 18-49; Women: 25-54; Men: 18-49; Men: 25-54;
Source: CAB – Cable Television Advertising Bureau
Mar06
Cable Advertising on CNN
The Cable News Network (CNN) is an American basic cable and satellite television channel that is owned by the Turner Broadcasting System division of Time Warner. It delivers the latest breaking news and information on the latest top stories, weather, business, entertainment, politics, and more.
Founded in 1980 by Ted Turner, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States.
CNN’s Base Demographics:
Persons: 18-49; Persons: 25-54
Source: CAB – Cable Television Advertising Bureau
Jan17
Cable Advertising on Bravo
BRAVO TV: From hot cuisine to haute couture — Bravo delivers the best in food, fashion, beauty, design and pop culture to the most engaged, upscale and educated audience in cable. Introducing breakout stars and critically acclaimed original series than any other network on cable, Bravo TV shows are: Top Chef, Kathy Griffin: My Life on the D-List, Million Dollar Listing, The Millionaire Matchmaker, and the top water cooler topic of conversation that are The Real Housewives of New York City, The Real Housewives of Orange County, and The Real Housewives of Atlanta.
Base Demographics:
Persons: 18-49; Persons: 25-54; Women: 18-49; Women: 25-54; Men: 18-49; Men: 25-54;
Source: CAB – CableTelevision Advertising Bureau
Jan17
Cable Advertising on TNT
Turner Network Television (TNT) is an American basic cable and satellite television network that is owned by the Turner Broadcasting System subsidiary of Time Warner. Programming consists of television series and feature films, with a focus on dramatic programming, along with some professional sporting events such as NBA basketball games.
As of August 2013, approximately 98,139,000 American households (85.94% of cable, satellite and telco customers) receive TNT.
TNT shows include: Boston’s Finest, Cold Justice, Dallas, Falling Skies, Franklin & Bash, Marshal Law: Texas, Mob City, Perception, and Rizzoli & Isles, to name a few.
Base Demographics:
Adults: 18-34; Adults: 18-49; Adults: 25-54; Women: 18-34; Women: 18-49; Women: 25-54; Men: 18-34; Men: 18-49; Men: 25-54
Source: CAB – Cable Television Advertising Bureau
Jan17
Cable Advertising on E!
E! Entertainment Television: is an American basic cable and satellite television channel that is owned by the NBC Universal Cable division of NBC Universal. It features entertainment-related programming, reality shows, feature films and pop culture specials. As of August 2013, E! has an audience reach of approximately 96,472,000 American households (84.48% of households). The channel is also available in Canada, which broadcasts original programming at the same as the United States and localized versions across Europe, Asia and Australia. Popular shows include: Keeping Up with the Kardashians, E News Live, Shahs of Sunset, Fashion Police, Chelsea Lately, and The Soup, to name a few.
Base Demographics:
Adults: 18-34; Adults: 18-49; Adults: 25-54; Women: 18-34; Women: 18-49; Women: 25-54; Men: 18-34; Men: 18-49; Men: 25-54;
Source: CAB – Cable Television Advertising Bureau
Jan17
Cable Advertising on MTV
MTV Networks: the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.
MTV’s sibling networks are MTV2 and mtv, each delivering unparalleled customized content for young males, music fans and college students, accompanied by its online hub MTV.com becoming the destination for music, news and pop culture. MTV is a unit of Viacom Inc., one of the world’s leading creators of programming and content across all media platforms.
Famous MTV shows include: Teen Wolf, True Life, The Real World, Teen Mom, Awkward, Jersey Shore, The VMAs, and the MTV Movie Awards, to name a few.
Base Demographics:
Persons: 18-24; Persons: 18-34; Women: 18-24; Women: 18-34; Men: 18-24; Men: 18-34; Kids: 12-17
Source: CAB – Cable Television Advertising Bureau
Jan17
Cable Advertising on MSNBC
MSNBC: launched in July 1996, MSNBC is the place for the progressive insight, political commentary and perspective on the issues facing America today. The popular cable TV network offers live, world-class reporting and analysis, award-winning documentary programming, and more. Beginning in 2013 msnbc.com became the new official website for the channel. With award-winning journalism and trusted sources, msnbc digital delivers diverse and compelling content designed to invite consumers into the conversation. The Rachel Maddow Show, Hardball with Chris Matthews, All In with Chris Hayes, and Morning Joe with Joe Scarborough are a few of the original shows airing on MSNBC.
Estimated Network Viewers:
95.5 million (Dec 2012)
Base Demographics:
Persons: 25-54; Women: 25-54; Men: 25-54
Source: CAB – Cable Television Advertising Bureau
Jan17
Cable Advertising on MSNBC
ESPN: originally an abbreviation for Entertainment and Sports Programming Network, ESPN is a U.S.-based global cable and satellite television channel, that is owned as a joint venture between The Walt Disney Company (which operates the network, through its 80% ownership interest) and Hearst Corporation (which holds a 20% interest). ESPN covers all sports-related topics with live and recorded telecasts, talk shows, and other original programming.
Headquartered at Bristol, Connecticut, its main location of broadcasting, the network also operates offices in Miami; New York City; Seattle; Charlotte; and Los Angeles.
Audience: as of August 2013, approximately 97,736,000 American households (85.58% of cable, satellite & telco customers) receive ESPN
ESPN2: initially branded as the destination for younger sports fans, the direction changed by the late 1990s, as the channel soon became the second outlet for ESPN’s mainstream sports coverage.
Audience for ESPN2: as of August 2013, approximately 97,717,000 American households (85.57% of households with television) receive ESPN2.
ESPN’s sister channel(s) are:
ESPN2, ESPN3, ESPN Films, ESPNews, ESPNU, ESPN Brasil, ESPN Classic, ESPN Deportes. ESPN Plus, ESPN on ABC, Longhorn Network, SEC Network
Base Demographics (ESPN):
Adults: 18-49; Adults: 25-54; Men: 12-17; Men: 18-34; Men: 18-49; Men: 25-54; Men: 35-54;
Base Demographics (ESPN2): same as ESPN
Source: CAB – Cable Television Advertising Bureau
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