HGTV

HGTV:  It’s the “home” experience, maximized, on Cable TV, and available on Dish Network, DirecTV, AT&T U-Verse, Verizon FiOS, Comcast, and more. Presenting how-to and home improvement shows, gardening, and remodeling ideas, and the always popular real estate shows, HGTV started its operation on December of 1994. Based in Knoxville, Tennessee, the channel sponsors the annual HGTV Dream Home giveaway.

From buying, selling homes, building to remodeling, decorating and landscaping, HGTV is the premier stop on Cable TV and the star-making machine for home décor and renovation personalities.

Notable HGTV stars are: David Bromstad (Design Star / Color Splash), Drew and Jonathan Scott (Brother vs. Brother), Nicole Curtis (Rehab Addict), Carter Oosterhouse (Carter Can / Red Hot, and Green), and Candice Olson (Devine Design), to name a few.

The network continues the voyeuristic approach with programs that feature fantasy, celebrity lifestyle and over-the-top home trends.

Fan favorite shows, HGTV Star, Income Property and Love It or List It return to the network with new episodes, as does House Hunters Renovation, the newest series in the iconic House Hunters and House Hunters International franchise.

HGTV’s lifestyle oriented sister networks are: Food Network, Travel Channel, DIY, The Cooking Channel and GAC-Great American Country.

Estimated Network Viewers:

As of August 2013, more than 98 million American households (86.01% of households with television) receive HGTV.

Base Demographics:

Adults: 18-49; Adults: 25-54; Women: 18-49; Women: 25-54; Men: 18-49; Men: 25-54;

Source: CAB – Cable Television Advertising Bureau