Cable Advertising on MTV

MTV Networks:  the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.

MTV’s sibling networks are MTV2 and mtv,  each delivering unparalleled customized content for young males, music fans and college students, accompanied by its online hub MTV.com becoming the destination for music, news and pop culture. MTV is a unit of Viacom Inc., one of the world’s leading creators of programming and content across all media platforms.

Famous MTV shows include: Teen Wolf, True Life, The Real World, Teen Mom, Awkward, Jersey Shore, The VMAs, and the MTV Movie Awards, to name a few.

Base Demographics:

Persons: 18-24; Persons: 18-34; Women: 18-24; Women: 18-34; Men: 18-24; Men: 18-34; Kids: 12-17

Source: CAB – Cable Television Advertising Bureau